The Medium is the Message.
Article from Edible Manhattan (2012): On any given day at Murray’s Cheese—the 80-year-old shop on Bleecker Street where caseus is king—you’ll see not just tourists off the double-decker bus (geeking out on the sheer size of the wheels of Comté, cheddar and Emmentaler stacked in the glass-walled storage space in the back) but firemen still in their boots, […]